In the context of the London Olympic Games Romtelecom challenged us to create a campaign for their own sports channel, Dolce Sport. Our solution was to create a platform called “Whatever sport you love, you see it on Dolce Sport” covering all the competitions Dolce Sport broadcasted. In the TV campaign we illustrated people’s passion for sports by inserting specific sport-related behaviors in day-to-day activities. To promote the broadcasting of the Olympic Games by Dolce Sport, we placed special outdoors in Romanian major cities. The campaign won Bronze at the ADC*RO festival in the “Best TVC” section and a Gold at Effie in the “Media & Entertainment” section.