Our challenge was to emphasize the diverse top quality TV
content offered by Romtelecom. We based our campaign on the insight that whenever
you face a choice between several channels, an inner battle is set off. Movies,
documentaries and sports fight as alternative personalities of the viewer - played
by famous Romanian actor Pavel Bartos, a
moderator for shows like The Voice and Romania's Got Talent.
As part of the same TV content campaign we had to promote the tablet offered in the package. Our idea was to explain the origin of the Bartos Dance – a famous dance routine that Pavel Bartos invented spontaneously on the set of The Voice, as being inspired by sea horse documentaries on Romtelecom.